SAFIYAA
PRODUCT | DESIGN | SOCIAL MEDIA ASSISTANT
PROJECT BRIEF
Safiyaa is a British luxury womenswear brand specialising in gowns and occasion-wear. Safiyaa celebrates femininity, offers timeless, chic, bespoke garments ,all that make a woman beautiful with unapologetic confidence. The brand’s clients include companies such as Harrods, Net-a-porter, and private clients.
As a product & design assistant ,my duties are to support the team to deliver both digital and physical products for the showroom, e-commerce, social media, production and private clients on time and to a good standard.
WHAT I DID
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Working with design and private sales team to optimize WeChat touchpoints
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Assisting with create social media contents (Layout, copywriting)
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Working with product and design team to digitalize design
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Creating and managing reusable components on Adobe creative library
- Assisting with product development and photoshoot
MARKETING COLLATERAL
WeChat Contents
Safiyaa launched their Wechat official account and mini program in 2020 to promote the brand to Chinese audiences. I have researched and defined the touchpoints analysis to create an optimization proposal, and assist the team to design contents to craft the experience for Chinese audiences
Other Projects
Tytus House
